Video Marketing In The Digital Era
IT’S NOT JUST A MATTER OF CREATING VIDEO MARKETING CONTENT – IT’S KNOWING WHAT TO DO WITH IT.
As a marketer you know that video marketing is an essential tool in an organisation’s marketing portfolio. It builds trust and confidence in your brand, products and services. An effective marketing video can create more shares and increase organic traffic to your website from both Google and Facebook. It allows you to own your customers’ journey, from initially learning about your product and services all the way to an instructional manual and post-purchase engagement.
EFFECTIVE MESSAGE DELIVERY
Videos are the easiest way to consume digital media and the consumption of video content is increasing at an exponential rate. This provides its own challenge. How do your customers find the videos that you have made? That’s where we can help, with our video placement and video production service. From YouTube to Facebook video ads, we have the knowledge and know-how to create engaging content, and then place it in front of your target audience.
YOUTUBE VIDEO MARKETING
If your campaign is setup properly then YouTube is great way to bring awareness to your brand with a limited spend. Did you know that under YouTube’s current policy, you don’t pay a single cent unless your ad has played for 31 seconds? When your video is structured effectively, your target audience will get to see your brand even if they have not watched your video in full. YouTube allows you to target ads to people based on their search history. For example, if someone searches google about retirement savings then YouTube will trigger ads related to retirement savings. This can be very powerful. When people go to YouTube, they are ready to engage with video.
FACEBOOK VIDEO MARKETING
Facebook video ads offer a different pathway to your target audience by displaying ads to a demographic who have previously shown interest in similar products & services to what you offer. Before creating a Facebook video or placing a Facebook video ad, we use metrics such as location, age, language, gender, relationship status, family, education level, financial position, life events, politics, interests and hobbies amongst many other metrics provided by Facebook. By creating a video specifically for Facebook, you will be speaking directly to people that are interested in what you have to offer.
GOOGLE DISPLAY MARKETING
Another benefit of creating video marketing assets is that it enables you to use stills and graphics from your videos in all your digital marketing channels. For example, you could use stills from your video in a Google Ads display campaign, utilising Google’s access to millions of websites while cutting down on your production costs. There are many benefits and uses for a well crafted and well placed video. Talk to us for an obligation free consultation before planning your next video!